The New Southern Woman
The New Southern Woman gives a radical spin to the old Southern Belle. She is smart, successful, sophicticated, affluent, and unapologetically feminine. She may be a killer in the Board room by day, but she is unafraid of looking fabulous day or night. And in the famous tradition of Southern hosptality, the New Southern Woman understands and expects the absolute premium in service. She is experienced in the tradition of the personalized health spa and personal shopper. She is also aware of the traditional luxury brands, and like any ot the breed of modern, sophisticated consumers, the New Southern Woman is Web savvy and research savvy. She understands what the phrase "state-of-the-art" means in every aspect of consumerism. She expects technology to be a factor in what she buys, as much as luxury, pampering and ultimately, beauty. This New Southern Woman may sound like a contradiction in terms and there are few entrepreneurs or manufacturers who may undrstand her subtleties. However, born from the tradition of the New Southern Woman, Olivia embraces all her contradictions; the New Southern Woman is the raison d'être for Olivia, and its heart and soul.
