There are less than a handful of cosmetic shops that cater to Southern women or capitalize on a specialized brand experience designed for the sophisticated Southern woman. On a small scale, shops like Private Edition in Nashville carry its own cosmetics line and specialize in individual attention to wealthy, sophisticated clients like country music stars Faith Hill and Leann Rimes. Cosmetic shops like these draw on the traditional "Boutique Experience," marked by the elements which have come to be characteristic of high-end fashion or beauty services, i.e. Guerlain Insitut, Henri Bendel's beauty department, Hermès, Chanel, Christian Dior, Gucci, Prada, etc.
True to HSM Interest's philosophy of respect for tradition and architectural integrity, great attention has been paid to preserve and restore the existing architecture and design of the space chosen for Olivia"s flagship store. This overriding commitment led Olivia CEO Henry S. Miller and Olivia President Lynne Miller to work in conjunction with architects Paul Janowski and Jan Martin to restore the ceiling to its original design.
Olivia has been designed to treat our clients to the ultimate boutique experience, equal to or surpassing the finest cosmetic boutiques if the world. Emphasizing the above elements, the Olivia experience provides personalized makeup instruction, and a plasma screen showing Vincent Longo's new makeup instructional video which will be released January 2001. Satellite coverage of fashion shows from around the world on the Style Channel will be blended with intermittent segments from the E! Channel covering back-stage makeup and special segments related to cosmetics. The customer will be instantly aware of styles and colors for each season when she enters the store. French, British and Italian Vogue fashion magazines are available for purchase to provide additional support and information the customer can take home.
Essential elements
in the boutique
experience include:
an architectural and
interior design statement
which extends the
character/brand of the product
individualized services designed
to "pamper" the customer
state-of-the-art
technology and ingredients